I’m Kerrie, your new favorite Product Biz Bestie.
Enneagram 3,multi-passionate serial entrepreneur, lover of all things hot sauce, cold brew coffee and pickles. Obsessed with the color purple, traveling and finding the coolest coffee shops in every city I visit.
if you wanna skip all the business stuff and look at a cute video of me hanging out with grizzly bears in Alaska, then scroll to the bottom of the page.
My entrepreneurial journey began in 2016 with an idea that popped into my head at the gym. I wanted to launch a business, turning my love for marketing and dogs into something more. I wanted to create something that was my own and that could make impact.
For the last 8+ years I’ve been lucky enough to be an entrepreneur. My journey started in 2016 with my first product-based business, The Dapper Dog Box, after a 10+ year stint working in corporate marketing where i literally got paid to travel the world, marketing USA higher ed to international students.
I grew that business to almost $500K in revenue, with zero ads, staff or funding.
I cracked the code on SO many things with that business, such as - building customer loyalty, creating customer superfans, making tons of $$$ almost passively using email marketing, affiliate marketing and customer referral programs, I got MEGA media and PR features in Buzzfeed, Business Insider, Bustle and a super cool feature in the one and only- Mariah Carey’s most wanted gift guide #dream.
Then 3 years later in 2019, I decided I was ready to move on to the next venture and I successfully SOLD my business.
I Created a Purpose- Driven Brand
Fun Fact- The Dapper Dog Box was a purpose based business. Part of the mission was to help rescue dogs that needed love, resources and a loving home. We donated a portion of sales from every purchase to over 25+ rescue organizations in the USA.
my fave business achievements
my fave business achievements
2. Selling My Business, The Dapper Dog Box.
After pouring EVERYTHING into starting and scaling the business, I decided I was ready to move on with life and on to the next adventure and in January of 2019- I said goodbye to my product baby and sold the business to another pet retailer in California.
Seeing that escrow payment notification was truly one of the most exhilarating feels in my entire life!
My Book- Customer Obsession.
a little labor of love~ I took everything I learned from my first business, The Dapper Dog Box and poured it into this book so you could steal my strategies.
lets get personal
WEIRD FACT ABOUT ME IS.....
I am grossly obsessed with hot sauce. I put it on everything and have like 20 bottles minimum. I also HATE Cheese but I’m obsessed with “fake cheese” snacks like Smartfood popcorn and Cheezits.
I ONCE HUNG OUT WITH GRIZZLY BEARS IN ALASKA
The most epic, life changing trip of my whole life was in 2023 when I went to an Alaskan BEARCAMP trip and got to spend four days immersed in Grizzly bear land. seeing these beauties up close and personal was more magical than I could ever express.
I'M AN EXPLORER AT HEART
I love traveling. I have lived in London, Australia and London is my #1 fave city. The next places to visit on my list are Norway, Iceland and Antarctica
WE'RE NOT FRIENDS IF YOU DONT LOVE DOGS.....
OK JK, BUT For real I am a crazy dogmom to Black Lab Asha & Goldendoodle Kennedy. Getting Asha 12 years ago from a rescue was the smartest decision of my life!
IM AN EAST COAST TRANSPLANT LIVING IN WA
I’m proudly from Boston but have been living in the sunny Pacific Northwest for 6+ years and I absolutely LOVE IT. Since living in Washington I discovered how much I love trees, nature, long walks in the woods and paddleboarding
A few more things you should know about me:
I DREAM OF OWNING A HOUSE ON NANTUCKET
I’M ALSO A BOY MOM
I HATE WEARING SHOES, I ALSO HATE PEDICURES
I LOVE BEARS SO MUCH AND NEXT UP IS SEEING POLAR BEARS
I USE THE WORD “OBSESSED” ABOUT 70000 TIMES A DAY
ENNEAGRAM 3
I’M SUPER INTROVERTED AND SHY