A brand is the way the world sees and perceives your business – the emotions and value that people associate with it. Your brand is more than your logo!
It’s the expression of your personality, how you communicate your business values, the way you connect with your audience, build relationships, your personality, colors and fonts. Your brand IS ultimately how you sell your products or services.
In this youtube video I walk you through the key factors you need to think about when creating a brand for your business that goes beyond the logo.
Who are your favorite brands? Comment below!
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