Welcome to the 25th episode of The 6 Figure Product Business Podcast.
To celebrate earth day this week, we’re talking with Leanne Baum of Pure Earth Pets. PEP is a sustainable pet subscription box business that focuses on all natural treats and eco friendly toys for dogs.
Pure Earth Pets was born out of the love for her rescue pup Dover and a desire to educate pet parents and provide them with unique eco friendly dog toys they wouldn’t be able to find at their local petco style shops.
Her passion for helping the planet evolved when she recognized that there were no accessible sustainable toys for her dog Dover. She made it her mission to find them, and bring them to the doors of dog owners around the country. She says “We do the research so our customers don’t have to!”
Here are some other key takeaways from this episode:
- How Leanne carved out her own little niche in the uber saturated pet subscription box space
- The journey of starting a subscription box business focusing on sustainable and eco-friendly products
- Why it was important to create a brand that focuses on environmentally friendly causes
- The impact that Pure Earth Pets has made
- How Leanne leveled up her brand by incorporating and writing a children’s book, Dover Saves The Planet, available on Amazon.
Connect with Leanne
Website: www.pureearthpets.com use code SIXFIGURES15 for 15% off your order on subscription box or shop page.
Dover Saves The Planet Book- https://www.amazon.com/Dog-Named-Dover-Saves-Planet/dp/0578810484 (this makes a perfect gift for friends or family with kids)
Learn From Me:
This episode was brought to you by my course, The Subscription Box Growth Academy. If you want more sales, more customers, more profit, better marketing strategies that work, then this course is for you. SIGN UP HERE https://kerriefitzgerald.com/growth-academy-accelerator.
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