Podcast

Pivoting Their Ecommerce Brand During A Pandemic With Self Care Gift Box Brand b.minton

Pivoting Their Ecommerce Brand During A Pandemic With Self Care Gift Box Brand b.minton

April 13, 2021

I’m Kerrie
E-commerce and Marketing Ninja, podcaster, educator and lover of all things helping YOU grow and scale your e-commerce brand without ads
TOp categories
FREE MASTERCLASS VIDEO TRAINING
Gimme that

Welcome to the 24th episode of The 6 Figure Product Business Podcast. 

Today we’re talking with Leah and Eileen, founders of the self care for women brand, b.minton. With zero online retail experience they launched their e-commerce business during a pandemic and were forced to pivot along the way. 

Located in Charleston, South Carolina, b.minton was founded to give badass women some essential self-care. Each b.minton box is thoughtfully curated to inspire women to practice REALISTIC self-care through their easy-to-use tip system and ethically sourced, handcrafted goods from small businesses doing good for our communities and planet.

Here are some other key takeaways from this episode:

  • How this female owned business had to pivot during covid and change up their entire business model.
  • The story of why they decided to start a self-care gift boxes business.
  • The biggest challenges of starting a biz during the pandemic and what’s been their favorite thing they have learned along the way.
  • Why creating products around the Charleston community is important to them.
  • What they did well right out of the gate and what took a bit more to learn.
  • Why is self-care so important right to women now in 2021 and what advice would you give to women who say they don’t have time for self-care.

Connect with B.Minton

Web: bminton.com Social: @shopbminton on IG, FB, and Pinterest Take 10% off your b.minton order: Use code KERRIE10 for 10% off  

Learn From Me:

This episode was brought to you by my course, The Subscription Box Growth Academy. If you want more sales, more customers, more profit, better marketing strategies that work, then this course is for you. SIGN UP HERE https://kerriefitzgerald.com/growth-academy-accelerator.

Enter to win a free 60 minute marketing strategy ($500 Value): 

Want the chance to win 60 minutes with me? 

Step 1: Subscribe to the Podcast

Step 2: Leave me a review on Apple Podcast. Before you submit the review, take a screenshot. Step 3: Post the screenshot on your Instagram story and tag me at @6figureproductbusinesspodcast to enter to win! Each month I will choose 1 lucky winner. Will it be you?

Ways To Listen

Let’s Be Friends

Follow Kerrie on Instagram

Follow The 6 Figure Product Business Podcast on Instagram 

Follow The 6 Figure Product Business Podcast on Instagram 

Add a comment
+ show Comments
- Hide Comments

Leave a Reply

Your email address will not be published. Required fields are marked *

On the Air

The 6 Figure Product Business  Podcast

Etsy sriracha williamsburg literally vinyl selfies distillery squid. Glossier church-key subway tile squid, artisan pop-up pok pok letterpress disrupt dreamcatcher tacos.

LIsten in
WORK WITH me

My Services

Whether you are a brand new shop or more established, we have something for you! From my signature intimate masterminds, to monthly community driven membership to self paced courses, I got you.

WORK WITH me

Instagram

All things e-commerce, business, marketing, dogs & more

@kerrie.a.fitzgerald