Welcome to the 9th episode of The 6 Figure Product Business Podcast.
Today we’re talking with Jeannie North, the brand and marketing genius behind the popular pet brand, Ripley and Rue. She started a pet brand after her two dogs and designs premium dog goods and human apparel. Jeannie has mastered the art of standing out in a saturated niche as her business has skyrocketed over the past 4 years. Her instagram account has more than 115,000 followers, her brand has been featured on websites like buzzfeed, modern dog magazine and more. She combines the art of design & unique products and this translates into a brand with loyal superfan customers.
If you are a new brand that is struggling to really stand out in a saturated market with loads of competitors, then this episode is a must have for you.
Here are some other key takeaways from this episode:
- A little background (and banter) around how I first met jeannie and how she quickly became my “business bestie”in the pet industry
- How to create visibility for your business and how to stand out in a saturated niche
- Some of the key channels she drives traffic to her shopify store
- The #1 shopify app that generates revenue for her business (P.S. its likely not something you’ve even heard of)
- Tangible tips you can implement today to elevate your visibility.
Follow Ripley and Rue on Instagram @ripleyandrue
Snag some of her amazing dog and dogmom products by visiting www.ripleyandrue.com.
Use Code: KENNEDY10 for 10% off
This episode was brought to you by my group coaching program, The Marketing Accelerator. My 12 week group coaching program that teaches you how to implement 3 key areas of marketing into your product business to skyrocket your customers and sales, including Email marketing & list building. The program starts mid January! Apply today at: http://kerriefitzgerald.com/group-coaching-program
Enter to win a free 60 minute marketing strategy ($500 Value):
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