SEO

SEO Strategies For Beginners

SEO strategies for beginners marketing by kerrie

February 22, 2020

I’m Kerrie
E-commerce and Marketing Ninja, podcaster, educator and lover of all things helping YOU grow and scale your e-commerce brand without ads
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Today I’ll be sharing SEO strategies for beginners to help get you page 1 rankings on google.

Getting the #1 result, on page 1 of google is hard. It takes hard work, strategy, an understanding of SEO and how to implement it. SEO strategies for beginners will help build the foundation and understanding of SEO. I will provide actionable steps you can take today without overwhelm.

Here are my SEO Strategies for Beginners:

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Optimized Page Titles and Meta Descriptions

The page title should accurately describe the content, be descriptive and brief. If there are words you are trying to rank for, make sure to add them. Always think of the words your customer is using to search online. Below is an example of an optimized title. The blog post is about how to drive traffic to your website.

Title descritions SEO tips for beginners marketing by kerrie seattle marketing agency

As an example, below is a search result for best subscription dog boxes.

How to add title tags to your website  and SEO tips marketing by kerrie seattle marketing agency

Title Tag Checklist

  • All titles need to be unique per page
  • The length should be no more than 60 characters
  • The title tag should contain target keywords

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Meta Descriptions

A meta description is the short paragraph of text under the URL, used as a preview in the search results. You have 160 characters here. Therefore, be descriptive and make it appealing so your users will click to open the link. Google will use it when trying to understand what your page is about.

Moreover, it’s important to include your keywords in the meta description. Make it appealing to actual readers that are skimming the page results.

Below is an example of a meta description and title for my blog post, How I created and Launched a Subscription Box Business. As you can see, both the title and description describe my blog. I have purposely included keywords I want to rank for within the subscription box niche.

SEO for beginners How to add a title tag  and meta description to your website marketing by kerrie seattle marketing agency

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Optimize your URL’s

While most users will pay little attention to your URLs, they are important for your basic SEO. Sometimes websites will produce a generic URL for your page but you can always update it within your system.

Google wants your website to have readable and logical URL structures. The URL should describe what the content is about while being as short as possible. Use keywords relevant to your content, while using the words that your ideal customer would search for.

For example, if you are writing about the best dog subscription boxes, your URL could look something like this. yourdomain.com/best-dog-subscription-boxes

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Keyword Research

The rule of thumb is that you want to write about content your ideal customer is searching for.

Using the right keywords is essential! For instance, you also want to focus on keywords that your customers are actually searching for. You might rank number one for a specific keyword, but if no one is searching for that you will end up with zero people visiting your site.

There are plenty of tools you can try out to do basic keyword research. As a result, these tools will tell you the monthly volume of what people are searching for on google. SEMRush, Moz, SEOQuake are a few popular options.

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Image Optimization

Optimized Image: The titles of your images should describe what the image is. I see this mistake constantly, where people save images with a generic title that is not searchable, like 3665tgg.jpb.

Here are some examples of how to save images properly.

Image optimization SEO tips for beginners marketing by kerrie seattle marketing agency
Image optimization SEO practices marketing by kerrie seattle marketing agency
Image optimization SEO Tips marketing by kerrie seattle marketing agency

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Alt Text

Like titling your images correctly, alt text is something that many people skip. Don’t make the mistake, it’s so key for SEO results.

On each image you add to your website/blog etc, you can edit the photo to add alt text. Use this to describe the image and feel free to throw in relevant key words.

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Producing Content Blog/Podcast

One of the most things google loves to see is new, fresh and consistent content. I cant stress enough the importance of choosing ONE channel and producing consistent content. Blogging is the easiest option and one you should absolutely incorporate into your content and marketing strategy.

Above all, blogging can sound overwhelming but it works. It’s one tool that changed the game for me when I had The Dapper Dog Box. There are endless things you can write content about that your ideal customer wants to know and read about.

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Backlinks

Backlinks are when one website links to another website. The link to an external website is a backlink. Backlinks to your website are a signal to search engines that others vouch for your content. As a way to get high quality add valuable backlinks, I signed up with an affiliate marketing platform called Sharesale.

Within one year of this platform, I acquired hundreds of valuable backlinks from websites like Buzzfeed, The Dodo, Forbes and more. For more on how affiliate marketing fueled my subscription box business, click here.

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In conclusion, I hope you found my SEO tips for beginners post useful. With these simple yet effective strategies your content will be seen by more people and continue to get higher up to page 1 results on google.

Do you Have any Winning Strategies for SEO + Page 1 Google Success? Drop a Comment Below!

I can’t wait to share my entire journey of creating, launching and growing a multi 6 figure subscription box business with you. Keep your eyes peeled for my subscription academy launching very soon. This is an online course designed for the subscription box entrepreneur to teach you how to create, launch and grow your own subscription box business with ease. Can’t wait to share my secrets with you.

If you’re thinking of starting a subscription box, download my FREE 15 step blueprint where I share all the actionable steps you need to start a subscription box business with ease and in less than 3 months.

For marketing tips and tricks for your ecommerce business, check out my resources on how to use pinterest for increased traffic and customer acquisition and hottest channels for ecommerce customer acquisition.

xo-Kerrie

 

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